| Trade
Show Display Design Tips
 In
my opinion, designing effective trade show display graphics isn’t brain
surgery. Rather, it just means using common sense. However, that doesn’t
mean effective trade show display graphics are actually very common at trade
shows. Based on some of the trade show display designs I've seen, I have no
idea what the designer was thinking. But if you follow the common sense
advice in this article (and memorize these three simple "tips"), you can
design an attention-getting, compelling, and effective
trade show display that will
entice potential prospects into your booth, where you can then convert them
into customers (which is what trade show marketing is all about). All you've
got to do is focus on these simple three tips to insure your design does the
job.
First, your
trade show display must reach out and grab the attention of people walking
by. Consider your booth to be just one little tree in a forest (of many,
many trees). So job number one is to have a attention-grabbing booth design.
You don't want people to just walk by your
trade show booth without stopping. Combining a full-color, full-size
background image with a memorable tagline is one simple way to accomplish
"getting noticed".
Second, your display design should make clear who you are and also what it
is that you do (your products, services, etc). Use big letters for your company name and put it at the top.
Under your company name, explain what your company does in one or two short
sentences. Test your design by having a friend look at it for a few seconds
and then have them tell you who you are and what you do.
Third, you need to clearly state and explain "what's in it for me" for your potential
prospect. Your design must address this question to be effective. People
reasonably are thinking about
themselves and what to know if you can help
them. For instance, if you are a website promotion or seo (search engine
optimization) company, you might say that you can get
their website onto the first page for their keywords (if you really can!). Whatever you do, remember to tell
people how you can help them - this is the most important part of any
effective design.
To conclude, designing effective trade show display graphics involves
creating a design that covers the three items above. Your
trade show display
has to get noticed and stand out from the other trade show displays. Your
design must include your company name and what your company does. And
lastly, your design must say how you can help people. Create your trade show
display design with these three criteria in mind and see your trade show
booth be one of the busiest at the show! May your next show be your most
successful show yet, and may you end up with more trade show booth traffic
than you know what to do with!
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displays
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A word of caution to any potential
scrapers or copycats - please don't be a
trade show
miscreant and copy this article from the Idiot's Guide to Trade Show
Displays without my permission! In legal terms, this article is "all rights
reserved". In practical terms, please be nice and if you'd like to copy this
article, shoot me an email (the email address is on home page) and ASK me
first. Thanks. |
